Best Bones Forever!

Best Bones Forever! ™  is a national bone health campaign of the HHS Office on Women’s Health (OWH) (formerly Powerful Bones, Powerful Girls) aimed at helping girls 9 – 14 understand that now is the most important time to build strong bones for life. The Best Bones Forever!  Campaign encourages girls to get active and eat more foods with calcium and vitamin D. Children ages 9-18 are in their key bone-building years. By age 18, almost 90 percent of bone mass is built. After that age, there is no catching up. They need more calcium and vitamin D than at any other time in their lives. Girls have heard many, many times that they should eat right and exercise. What makes Best Bones Forever! different is a new focus on fun and friendship.  The campaign features positive messages all about how a girl and her BFF can ‘grow strong together, and stay strong forever’ by sharing healthy (and delicious!) snacks and playing sports or doing other physical activities together for fun!  And the campaign makes it look cool, too. As a founding partner of this campaign, NOF has been a tremendous supporter and friend to BBF!

Click here to learn more about Best Bones Forever!