| Event Promotion
To help spread the word about your
event, you will need to contact your
area media outlets. Most newspapers
have a calendar that lists the date,
time, place and cost of any local
event. Check with your local paper to
find out how far in advance information
is needed. A media alert is an easy way
to disseminate the pertinent
information.
You also can
generate stories by preparing a press
release about your event. In addition
to identifying when and where your event
will occur, a press release can present
a more personal and compelling story
that creates awareness about
osteoporosis and NOF. Take a look at a
sample press release, sample PSA, sample
media alert to give you an idea of what
to include.
Another simple –
and effective – way to attract
participants is with the old fashioned,
tried and true method of posting fliers
and posters! Put them in your grocery
store, the library, doctor’s office, dry
cleaner and any other place that has a
spot.
Be sure to include
a copy of NOF’s
Fast Facts on Osteoporosis in your
press materials.
Get Celebrities
Involved
Local celebrities,
including politicians, DJs and
television news anchors/personalities
(such as weathermen) always draw a
crowd. Enlist their help to promote
your event. Having a newspaper, TV or
radio station as an event sponsor will
provide great exposure for your event
while helping the station meets its
community outreach objectives. In
addition to having the station run your
public service announcements, invite the
local weatherman to the your honorary
chair for your outdoor (or indoor) event
and he/she will be sure to mention it on
the forecast as something great to do on
a beautiful (or cold and rainy) day.
Sample: 15
second Public Service Announcement
Contact: Name(s)
Phone(s)
FOR IMMEDIATE
RELEASE
Osteoporosis causes
painful fractures that rob people of
their independence. Fortunately, it can
be prevented.
Join us for (insert
name of your event), a (insert brief
description of your event) on DATE
at LOCATION.
Call
PHONE for registration
information.
Sample Media
Alert:
Date
Contact Name(s)
Phone(s)
ENJOY THE DAY AND
STRENGTHEN YOUR BONES
WHAT:
(Insert name of event) is a (insert
description of event) to benefit the
National Osteoporosis Foundation (NOF) and its
efforts to prevent osteoporosis.
NOF is the nation's leading voluntary
health organization solely focused on
osteoporosis. More than 44 million
Americans, ages 50 and older, have or
are at risk for osteoporosis. Bone
health is a concern for men and women at
any age. Participants are encouraged to raise
money to fight the disease by securing
pledges from individual sponsors. A
minimum donation of $20 is required.
WHY: (Insert name of event) is a call to
action for all generations to take steps
to prevent osteoporosis and bring
information about osteoporosis
prevention, detection and treatment
directly to communities.
WHEN:
DATE. Registration begins at TIME.
Pre-walk warm-up program begins at TIME.
WHERE:
SITE.
WHO:
SPEAKERS/CELEBRITIES
Sample Press
Release (For walk – can be changed
for other events)
Contact: NAME(S)
PHONE
FOR IMMEDIATE
RELEASE
STAND TALL AND
WALK FOR STRONG BONES
Community Takes
Steps to Fight Osteoporosis
DATELINE – All
across the country – and in our own
community – nearly one in two women and
one in four men aged 50 and older are at
risk for osteoporosis. This
bone-thinning disease has no symptoms
until debilitating fractures occur.
Fortunately, osteoporosis is preventable
and treatable.
Join us and take
steps to improve your bone health with
your family and friends on DATE at
LOCATION for Stand Tall and Walk For
Strong Bones, a 3-mile walk and health
fair to benefit the National
Osteoporosis Foundation (NOF), the nation’s
leading voluntary health organization
solely dedicated to osteoporosis and
bone health. NOF's vision is to
make bone health a reality and a
lifelong priority for all individuals.
(Insert a sentence
or two that highlights event activities,
for example:)
Mayor Ann Smith and
her husband Joe, and WNOF weatherman
John Johnson will lead walkers along the
three-mile route at LOCATION.
Registration begins at TIME, followed by
the opening ceremony and warm-up. The
walk begins at TIME rain or shine.
Walkers can celebrate crossing the
finish line by attending a health fair
focusing on osteoporosis prevention
while enjoying calcium-rich
refreshments.
“Stand Tall and
Walk for Strong Bones is a wonderful
opportunity for family and friends to
get together, put on their walking
shoes, and take steps to prevent this
debilitating disease,” says Smith.
Walkers are
encouraged to help fight the disease by
securing pledges. A minimum donation of
$20 is requested and participants will
receive a free t-shirt. Registration
forms are available by calling PHONE.
Walkers will learn how they can prevent
this bone thinning disease while they
are walking to support osteoporosis
research and education efforts.
Area businesses
also recognize the impact osteoporosis
has in our community and are supporting
Stand Tall and Walk for Strong Bones.
INSERT LOCAL CORPORATE SPONSOR LIST
HERE.
For more
information about osteoporosis, visit
the National Osteoporosis Foundation’s
web site,
www.nof.org.
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