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World Osteoporosis Day: October 20,
2007
The National Osteoporosis
Foundation’s
World Osteoporosis Day Celebration
The National Osteoporosis Foundation
(NOF) of the USA is celebrating World
Osteoporosis Day with a number of
activities and initiatives that will
help Americans know and reduce their
risk of osteoporosis.
 Steps for
Strong Bones: NOF and
Woman’s Day magazine are joining
efforts to challenge individuals
across the country to take Steps
for Strong Bones and incorporate
walking into their daily
routine. Participants were asked
to track their progress online
with a Steps for Strong Bones
walking community that offers
information on bone health and
osteoporosis and incentives to
continue walking. The challenge
will culminate on October 20th –
World Osteoporosis Day with the
top participant winning a trip
to New York City.
Beat the
Break: In recognition of
World Osteoporosis Day on
October 20th, the October issue
of Woman’s Day magazine
encourages readers to “Beat the
Break” by following a safety
checklist for preventing falls
and fractures in and around the
home. In addition, Woman’s Day
is featuring the fall prevention
checklist online for readers to
print out at
www.womansday.com.
Both the online printable and
magazine advertorial are
attached.
Start
Right, Stay Strong: NOF has
also teamed up with Ladies’ Home
Journal magazine in conjunction
with Roche and GlaxoSmithKline
to launch a new bone health
program, called “Start Right,
Stay Strong.” The program
highlights the importance of
bone health, exercise and
nutrition for women across the
country through in-mall walking
events and online resources.
“Start Right, Stay Strong”
kicked off on September 8th and
stops in 10 cities across the
country. The final two events
will be held on October 20th in
celebration of World
Osteoporosis Day. Each event
includes a one-mile mall walk, a
fitness expert who leads the
group in easy stretches,
educational booths and materials
on bone health and osteoporosis,
and the opportunity to have a
heel scan from a medical
professional. Walkers can also
enter to win a three-month
membership to a local gym, which
includes five personal training
sessions. The events encourage
individuals across the country
take action to improve their
bone health and help NOF
increase awareness of the
disease.
Visit www.nof.org to learn more about
each of these events and activities.
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