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National Osteoporosis Foundation Teams Up with Ladies Home Journal Magazine to Launch a 10-city Mall Walk Tour
WASHINGTON, DC (September 6, 2007) — The National Osteoporosis Foundation (NOF) has teamed up with Ladies Home Journal® magazine to launch a 10-city tour starting September 8th and culminating on October 20th, World Osteoporosis Day, to encourage individuals across the country to Start Right, Stay Strong for bone health. Each event includes a morning of fitness and fun that offers individuals information on bone health, exercise, and osteoporosis prevention, diagnosis and treatment.
Each Start Right, Stay Strong Challenge event kicks off with a fitness expert who will demonstrate easy stretches that are important to do before any exercise. Then, the crowd will take a one-mile bone-building walk around the mall.
Participants will have the opportunity to receive a free heel scan to test their bone mass density from a medical professional. They will also receive NOF’s educational materials on osteoporosis and bone health and a gift bag from Ladies Home Journal® filled with samples and a Strong Bones Handbook (while supplies last). All walkers will have a chance to win exciting prizes such as a personal training session or health club membership.
“We know that it’s important for individuals to build and maintain strong bones at each stage of their life, since fractures that occur later in life are the result of fragile bones,” said Felicia Cosman, clinical director of the National Osteoporosis Foundation. “Physical activity, such as walking, and good nutrition, including calcium and vitamin D, are crucial for preventing osteoporosis. It’s important to note, you are never too old or too young to protect your bones.”
The Start Right, Stay Strong Challenge is part of the “Rally with Sally for Bone Health” campaign sponsored by Roche and GlaxoSmithKline. Actress and women’s health advocate Sally Field encourages women to take several key steps to help better manage bone health by walking.
The final mall walk events will take place on October 20th, World Osteoporosis Day, when bone health organizations around the world will encourage people to “Beat the Break: know and reduce your osteoporosis risks!” To find out if there is a mall walk event with NOF and Ladies Home Journal®, in conjunction with Roche and GlaxoSmithKline, near you, visit www.nof.org or call (800) 231-4222.
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Event Locations: |
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Saturday, September 8, 2007 |
Saturday, October 6, 2007 |
About NOF: Established in 1984, the National Osteoporosis Foundation is the nation’s leading voluntary health organization solely dedicated to osteoporosis and bone health. Its mission is to prevent osteoporosis and related fractures, to promote lifelong bone health, to help improve the lives of those affected by osteoporosis, and to find a cure through programs of awareness, advocacy, public and health professional education and research. For more information on osteoporosis and bone health, contact NOF online at www.nof.org or by telephone (800) 223-9994.
The latest
The National Osteoporosis Foundation has named Barbara Hannah Grufferman as its first Bone Health Ambassador. In this newly-established role, Grufferman, a well-known advocate for healthy and positive living, will dedicate her time, talent and energy to raise awareness for osteoporosis and the importance of building strong bones for life.
Thanks to a generous gift from The Samuel J. & Ethel LeFrak Charitable Trust, the National Osteoporosis Foundation met its Generations of Strength fundraising goal one year early. NOF launched the Generations of Strength initiative in September 2011 with the goal of raising $2 million in two years to improve patient care for the most vulnerable – those who have broken bones due to osteoporosis – and to protect future generations from the disease.
The National Osteoporosis Foundation (NOF), the nation’s leading health organization dedicated to preventing osteoporosis and broken bones, has named Claire Gill as its Senior Director of Marketing, Consumer and Corporate Outreach. Gill brings extensive experience in public relations and marketing communications to this newly-established role.
