By NOF, Washington, DC; Friday, July 13, 2007

The National Osteoporosis Foundation has launched new online outreach software

July 13, 2007 (Washington, DC) – NOF has introduced Convio, online outreach software, to its Web site to enhance and strengthen existing online programs.  It will also provide opportunities for new promotions and communications with members and constituents. Web visitors and donors can set up Tribute funds where they can create personalized Web sites for fundraising in honor or memory of a loved one or friend. These Tribute funds have the tools to help donors raise money, generate awareness and recruit others on an ongoing basis.

NOF will also use Convio to manage its online advocacy work, such as drafting action alerts that advocates can customize and then send, via email, fax or mail, to their legislators.  Convio has the technology to identify specific lawmakers and officials within an advocacy database.  Anyone can join NOF's Bone Health Advocacy Network where they can receive email updates of upcoming action alerts.  NOF is now able to show individuals how their legislators' votes align with NOF's goals.

NOF recently launched its new program, Steps For Strong Bones™, a walking challenge, so participants can now customize personal fundraising pages and log their steps online.  For the Steps For Strong Bones™ program, participants taking this walking challenge will be able to share their personal story, post a picture, invite friends and family to support them with a donation to NOF, track their fundraising dollars, and update their supporters on their walking status through their personal page and their own web blog. 

NOF site visitors can now also register on the NOF Web site, www.nof.org, where they can sign up for email updates on categories such as support groups and Professional Education. 

"NOF is pleased to introduce this software for those individuals visiting the Web site," said Leo Schargorodski, Executive Director of NOF.  "It helps NOF to better serve its members and donors by providing them with increased opportunities to support the organization." 

Established in 1984, the National Osteoporosis Foundation is the nation’s leading voluntary health organization solely dedicated to osteoporosis and bone health. Our mission is to prevent osteoporosis, to promote lifelong bone health, to help improve the lives of those affected by osteoporosis and related fractures, and to find a cure. For more information on osteoporosis and bone health, contact NOF online atwww.nof.org or by telephone (800) 223-9994.

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