(Washington, D.C.) October 19, 2005 – The National Osteoporosis Foundation (NOF) is joining organizations around the world in recognizing World Osteoporosis Day on October 20th to help raise awareness about the important role of exercise in building peak bone mass and maintaining bone health.
In the U.S., NOF is hosting a “Virtual” Fitness Day for anyone, anywhere, at anytime to participate in weight-bearing activities that improve bone strength. After completing their chosen activities, participants can visit www.nof.org to share their experiences with our virtual fitness community. NOF hopes this day will help all Americans commit to an active lifestyle.
“This is the first time that NOF has tried this particular activity and we hope that it encourages women and men everywhere to participate on October 20th, but also to focus on the ongoing importance of weight bearing exercise in maintaining strong bones. By registering for this event, people are also helping support NOF, our mission and programs,” said Judith Cranford, Executive Director of NOF.
An estimated 44 million American men and women ages 50 and older either have or are at risk for osteoporosis, according to NOF prevalence statistics. One in two women and one in four men in this age group will break a bone due to osteoporosis.Osteoporosis, or porous bone, is a disease characterized by low bone mass and structural deterioration of bone tissue, leading to bone fragility and an increased susceptibility to fractures, especially of the hip, spine and wrist, although any bone can be affected.
To register for “Virtual” Fitness Day, visit NOF’s Web site at www.nof.org. In support of NOF, registration is $20 and all registrants will receive a “Virtual” Fitness Day t-shirt.
About NOF: Established in 1984, the National Osteoporosis Foundation is the nation’s leading voluntary health organization solely dedicated to osteoporosis and bone health. NOF is working to make bone health a reality and a lifelong priority for all individuals through programs of awareness, public and health professional education, advocacy and research.
The National Osteoporosis Foundation has named Barbara Hannah Grufferman as its first Bone Health Ambassador. In this newly-established role, Grufferman, a well-known advocate for healthy and positive living, will dedicate her time, talent and energy to raise awareness for osteoporosis and the importance of building strong bones for life.
Thanks to a generous gift from The Samuel J. & Ethel LeFrak Charitable Trust, the National Osteoporosis Foundation met its Generations of Strength fundraising goal one year early. NOF launched the Generations of Strength initiative in September 2011 with the goal of raising $2 million in two years to improve patient care for the most vulnerable – those who have broken bones due to osteoporosis – and to protect future generations from the disease.
The National Osteoporosis Foundation (NOF), the nation’s leading health organization dedicated to preventing osteoporosis and broken bones, has named Claire Gill as its Senior Director of Marketing, Consumer and Corporate Outreach. Gill brings extensive experience in public relations and marketing communications to this newly-established role.