-
Get the latest information and research on osteoporosis.
-
Find treatment, guidance and advice on living with osteoporosis.
-
Share your experience and get involved. Joining the conversation is the first step to ending osteoporosis and broken bones.
Fab Over Fifty teams up with Cleveland Clinic and the National Osteoporosis Foundation to Fight Osteoporosis
The Bone Health Challenge kicks-off on World Osteoporosis Day, October 20th, connecting women everywhere to the leading bone health resources in the nation
September 27, 2010 (New York/New York)—A woman’s chance of breaking a bone from osteoporosis is higher than her combined risk of breast cancer, heart disease and stroke. FabOverFifty (www.faboverfifty.com) the nation’s leading style and networking site for boomer women, Cleveland Clinic and the National Osteoporosis Foundation (NOF) are calling women everywhere to recognize, prevent and treat this debilitating disease. Together they have launched the Bone Health Challenge giving women all the tools they need to understand this disease and interact with medical experts.
The National Bone Health Challenge connects women across the country with renowned osteoporosis experts on FabOverFifty.com, and provides access to the National Osteoporosis Foundation’s patient-centered resources. Women will be able to submit their bone health questions and watch video interviews with osteoporosis experts explaining the latest on prevention and treatment. They’ll also find links to NOF educational content and meet real women who are fighting osteoporosis.
Each woman who visits the site is challenged to take three simple steps to save her bones:
- Visit her doctor to assess her risk factors.
- Work with her doctor to develop a plan of action to either prevent or treat bone loss.
- Comment on Faboverfifty.com with what she’s doing to keep her bones strong.
Women who participate in the National Bone Health Challenge will be entered to win an incredible prize package worth over $3,000 courtesy of FabOverFifty.com.
“One-in-every two women over the age of 50 will suffer an osteoporosis-related broken bone in her lifetime,” said Geri Brin, Founder of FabOverFifty.com. “I hope to make FabOverFifty.com the place where women can connect with the very best bone health doctors. I want to give the fab over fifty generation the ammunition it needs to save their own bones and to protect their daughters’ bones.”
“It is of most importance for women to pay attention to their bone health,” said Dr. Holly Thacker, Director of The Center for Specialized Women’s Health at Cleveland Clinic. “We are excited to take part in this public health initiative and encourage women all over the country to take the necessary steps towards preventing this disease.”
“Osteoporosis now causes an estimated two million fractures each year and can result in immobility, pain, and other health problems,” furthered Amy Porter, National Osteoporosis Foundation Executive Director and CEO. “These conditions and circumstances could largely be prevented through proper prevention, diagnosis and treatment.”
The challenge begins on October 20th and continues through Summer 2011.
About FabOverFifty.com
FabOverFifity.com is a website where the greatest generation of women connect and share their style. Faboverfifty members network with each other and share recommendations for their “faves,” from shops and restaurants to books and beauty products. The site features rich content on health and relationships, finance and style, as well as product road tests and a shop with the very best gifts for faboverfifty women. FOF women can even use the site to set up their single adult kids on dates. From its inception in February 2010, FabOverFifty.com has grown exponentially, boasting 35,000 loyal members and over 150,000 unique visitors a month. For more information please visit: www.FabOverFifty.com
About Cleveland Clinic
Cleveland Clinic, located in Cleveland, Ohio, is a not-for-profit multispecialty academic medical center that integrates clinical and hospital care with research and education. It was founded in 1921 by four renowned physicians with a vision of providing outstanding patient care based upon the principles of cooperation, compassion and innovation. U.S. News & World Report consistently names Cleveland Clinic as one of the nation’s best hospitals in its annual “America’s Best Hospitals” survey. About 2,100 full-time salaried physicians and researchers and 11,000 nurses represent 120 medical specialties and subspecialties. In addition to its main campus, Cleveland Clinic operates nine regional hospitals and 15 Family Health Centers in Northeast Ohio, Cleveland Clinic Florida, the Lou Ruvo Center for Brain Health in Las Vegas, Cleveland Clinic Canada, and opening in 2012, Cleveland Clinic Abu Dhabi. In 2009, there were more than 4.6 million visits throughout the Cleveland Clinic health system and 170,000 hospital admissions. Patients came for treatment from every state and from more than 100 countries. Visit us at www.clevelandclinic.org.
About the National Osteoporosis Foundation: Established in 1984, the National Osteoporosis Foundation, the leading community-focused health organization, is dedicated to the prevention of osteoporosis and broken bones, the promotion of strong bones for life and the reduction of human suffering through programs of awareness, education, advocacy and research. For more information on the National Osteoporosis Foundation, visit www.nof.org.
The latest
The National Osteoporosis Foundation has named Barbara Hannah Grufferman as its first Bone Health Ambassador. In this newly-established role, Grufferman, a well-known advocate for healthy and positive living, will dedicate her time, talent and energy to raise awareness for osteoporosis and the importance of building strong bones for life.
Thanks to a generous gift from The Samuel J. & Ethel LeFrak Charitable Trust, the National Osteoporosis Foundation met its Generations of Strength fundraising goal one year early. NOF launched the Generations of Strength initiative in September 2011 with the goal of raising $2 million in two years to improve patient care for the most vulnerable – those who have broken bones due to osteoporosis – and to protect future generations from the disease.
The National Osteoporosis Foundation (NOF), the nation’s leading health organization dedicated to preventing osteoporosis and broken bones, has named Claire Gill as its Senior Director of Marketing, Consumer and Corporate Outreach. Gill brings extensive experience in public relations and marketing communications to this newly-established role.
