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NOF and WebMD Partner to Answer Consumer Health Questions
Partnership Gives Consumers Access to Osteoporosis Information When They Need It
WASHINGTON, DC (October 22, 2012) – The National Osteoporosis Foundation (NOF), the nation’s leading community-focused health organization dedicated to preventing osteoporosis and broken bones, is partnering with WebMD, the leading source of health information, to provide answers to the tens of millions of consumers who turn to WebMD with their health and wellness questions, through the newly launched WebMD Answers.
By aligning with WebMD Answers, NOF will be able to better educate consumers seeking information on osteoporosis by providing responses in a trusted environment. The partnership also offers NOF a valuable channel to reach those who may have broken bones due to osteoporosis and to educate future generations on the steps they can take to prevent the disease.
“As consumers take a more active role in preventive care and treatment options, they want convenient health information from reliable sources to support their healthy living decisions," said Dr. Michael Smith, WebMD Chief Medical Editor. "With such an immediate need for health and wellness information, anytime, anywhere, WebMD Answers provides a trusted environment for consumers to ask health-related questions and receive information from physicians, experts, and peers.”
WebMD Answers is not only a place for consumer and healthcare professionals to go with questions and answers, it is also a way to keep up to date on the latest health information. With the ability to follow topics, people, organizations and trending questions, consumers can stay informed on the latest information of relevance to their lives via email messaging or by signing in and accessing their own personalized WebMD Answers experience.
“NOF works to provide information and support to patients, family members and caregivers to ensure no one is left feeling alone or overwhelmed by the diagnosis of osteoporosis or effects of the disease,” said Amy Porter, executive director and CEO, National Osteoporosis Foundation. “That’s why we’re thrilled to be partnering with WebMD as a way to provide expert answers to consumers looking for information on osteoporosis through WebMD Answers.”
Osteoporosis is a condition that causes your bones to become weak and more likely to break. In fact, two million bone breaks occur every year in the U.S due to osteoporosis. While family health history can account for up to 90 percent of your risk for osteoporosis, many of the bone breaks that occur each year can be avoided through better prevention, diagnosis and treatment.
Partnering with WebMD Answers is an opportunity for NOF to continue starting conversations on bone health and family health history by providing content and resources to t consumers who turn to WebMD for trusted responses to their health and wellness questions. Visitors can find answers from experts and other individuals and can share their own knowledge by answering questions from other users.
Visit www.nof.org for www.webmd.com/answers to learn more.
About the National Osteoporosis Foundation
Established in 1984, the National Osteoporosis Foundation, a leading community-focused health organization, is dedicated to the prevention of osteoporosis and broken bones, the promotion of strong bones for life and the reduction of human suffering through programs of awareness, education, advocacy and research. For more information on the National Osteoporosis Foundation, visit www.nof.org.
The latest
Last week, a Food and Drug Administration (FDA) Panel voted that the risks of calcitonin salmon outweigh the benefits for the treatment of postmenopausal osteoporosis. The panel joined health authorities around the world in reviewing the drug’s safety after two recent studies showed slightly higher rates of cancer among patients taking calcitonin. The panel voted against continued use of the drug by a narrow majority, pointing out that it has not been found very effective in preventing bone fractures.
In today's Washington Post article "Calcium and Vitamin D findings show that caring for your bones can be compilicated," NOF's senior clinical director, Dr. Felicia Cosman helps clear up some of the confusion around the recent and conflicting research on calcium and vitamin D. She says: "It’s confusing, even for doctors. But there’s a common thread: None of the heart or kidney risks were associated with calcium from food."
CIRCA, the leading international buyer of fine jewelry, diamonds and watches, announced a new partnership with NOF at a Generations of Strength luncheon at the Friars Club in New York City on February 26. To kick-off the partnership, CIRCA’s Acting CEO Mary L. Forté presented NOF Executive Director and CEO Amy Porter with a check for $25,000, to support NOF’s mission.
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