WASHINGTON, DC (October 22, 2012) – The National Osteoporosis Foundation (NOF), the nation’s leading community-focused health organization dedicated to preventing osteoporosis and broken bones, is partnering with WebMD, the leading source of health information, to provide answers to the tens of millions of consumers who turn to WebMD with their health and wellness questions, through the newly launched WebMD Answers.
By aligning with WebMD Answers, NOF will be able to better educate consumers seeking information on osteoporosis by providing responses in a trusted environment. The partnership also offers NOF a valuable channel to reach those who may have broken bones due to osteoporosis and to educate future generations on the steps they can take to prevent the disease.
“As consumers take a more active role in preventive care and treatment options, they want convenient health information from reliable sources to support their healthy living decisions," said Dr. Michael Smith, WebMD Chief Medical Editor. "With such an immediate need for health and wellness information, anytime, anywhere, WebMD Answers provides a trusted environment for consumers to ask health-related questions and receive information from physicians, experts, and peers.”
WebMD Answers is not only a place for consumer and healthcare professionals to go with questions and answers, it is also a way to keep up to date on the latest health information. With the ability to follow topics, people, organizations and trending questions, consumers can stay informed on the latest information of relevance to their lives via email messaging or by signing in and accessing their own personalized WebMD Answers experience.
“NOF works to provide information and support to patients, family members and caregivers to ensure no one is left feeling alone or overwhelmed by the diagnosis of osteoporosis or effects of the disease,” said Amy Porter, executive director and CEO, National Osteoporosis Foundation. “That’s why we’re thrilled to be partnering with WebMD as a way to provide expert answers to consumers looking for information on osteoporosis through WebMD Answers.”
Osteoporosis is a condition that causes your bones to become weak and more likely to break. In fact, two million bone breaks occur every year in the U.S due to osteoporosis. While family health history can account for up to 90 percent of your risk for osteoporosis, many of the bone breaks that occur each year can be avoided through better prevention, diagnosis and treatment.
Partnering with WebMD Answers is an opportunity for NOF to continue starting conversations on bone health and family health history by providing content and resources to t consumers who turn to WebMD for trusted responses to their health and wellness questions. Visitors can find answers from experts and other individuals and can share their own knowledge by answering questions from other users.
Established in 1984, the National Osteoporosis Foundation, a leading community-focused health organization, is dedicated to the prevention of osteoporosis and broken bones, the promotion of strong bones for life and the reduction of human suffering through programs of awareness, education, advocacy and research. For more information on the National Osteoporosis Foundation, visit www.nof.org.
NOF is excited to see another positive calcium study with a large sample size and promising results. A new study to be published in the July 2103 isue of The Endocrine Society's Journal of Clinical Endocrinology and Metabolism found taking calcium supplements of up to 1,000 mg per day may help women live longer.
In honor of National Osteoporosis Month and National Women’s Health Week (http://womenshealth.gov/nwhw), a week-long health observance coordinated by the U.S. Department of Health and Human Services' Office on Women’s Health promoting women's health and its importance, the National Osteoporosis Foundation launched Break Free from Osteoporosis, a new national awareness campaign encouraging the 57 million Americans currently with and at-risk of osteoporosis to learn their risk factors for the disease and make lifestyle changes to build strong bones for life.
In response to new prevalence data showing approximately 57 million Americans are affected by osteoporosis and low bone mass, we kicked off a new national awareness campaign to celebrate May as National Osteoporosis Month. Break Free from Osteoporosis encourages the public to get to know their risk factors for osteoporosis and change their lifestyle to build and maintain strong bones.