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NOF Taps PR Veteran Claire Gill to Lead Its Marketing Efforts
Washington, D.C. (January 14, 2013) – The National Osteoporosis Foundation (NOF), the nation’s leading health organization dedicated to preventing osteoporosis and broken bones, has named Claire Gill as its Senior Director of Marketing, Consumer and Corporate Outreach. Gill brings extensive experience in public relations and marketing communications to this newly-established role.
Gill joins NOF from Hunter Public Relations in New York, where she was a partner and spent more than a decade working for Fortune 500 clients in the food and beverage, consumer package goods and financial service industries. Prior to working for marketing agencies in New York, Gill led communications efforts for nonprofits in Washington, D.C. and New York promoting international diplomacy and the international fragrance industry, respectively.
“There is an incredible opportunity to raise awareness about bone health and osteoporosis in the United States,” Gill said. “Forty-four million Americans have low bone density or osteoporosis. This is not an ‘old person’s disease’ – it’s a young person’s disease that manifests itself as we age. We need to educate people about the disease and inspire them to take action to prevent it.”
“We’re excited to add Claire’s leadership and expertise to further our efforts to educate and advocate for better bone health,” said NOF CEO and Executive Director, Amy Porter. “Adding Claire to our executive team underscores NOF’s commitment to leading the effort to prevent osteoporosis and promote strong bones for life.”
Gill will spearhead outreach to consumers and corporations by leveraging a variety of existing NOF programs, including its Generations of Strength initiative focusing on bone health and family history and the Interdisciplinary Symposium on Osteoporosis (ISO13), taking place in Chicago from April 18-21 and featuring presentations by world class osteoporosis experts.
In addition, Gill will seek new public-private partnerships to continue spreading the word about osteoporosis and bone health.
The latest
The National Osteoporosis Foundation has named Barbara Hannah Grufferman as its first Bone Health Ambassador. In this newly-established role, Grufferman, a well-known advocate for healthy and positive living, will dedicate her time, talent and energy to raise awareness for osteoporosis and the importance of building strong bones for life.
Thanks to a generous gift from The Samuel J. & Ethel LeFrak Charitable Trust, the National Osteoporosis Foundation met its Generations of Strength fundraising goal one year early. NOF launched the Generations of Strength initiative in September 2011 with the goal of raising $2 million in two years to improve patient care for the most vulnerable – those who have broken bones due to osteoporosis – and to protect future generations from the disease.
New NOF-commissioned research published online by Osteoporosis International found that postmenopausal women who complied with taking 1,000 milligrams (mg) of calcium and 400 international units (IU) of vitamin D supplements for five years significantly reduced their risk for hip fracture by 76 percent. The study is also the latest research to be released showing no statistically significant link between calcium supplementation and increased risk of heart disease.
