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“Osteoporosis. It’s Beatable. It’s
Treatable.”
2007 Osteoporosis Awareness and
Prevention Month Campaign
from the National Osteoporosis
Foundation
May 1, 2007 (Washington,
DC) – Through its launch of the
“Osteoporosis. It’s Beatable. It’s
Treatable.” campaign, the National
Osteoporosis Foundation (NOF) is
reaching out to all Americans during
Osteoporosis Awareness and Prevention
Month to take action to improve their
bone health.
This comprehensive
program was developed to increase
awareness among the general public on
the importance of bone health and
osteoporosis prevention, while providing
healthcare professionals with a valuable
resource to better care for and educate
their patients on this disease.
“’Osteoporosis. It’s
Beatable. It’s Treatable.’ underscores
that osteoporosis is a major public
health threat for more than half of all
Americans over age 50, yet one that can
be largely prevented, detected and
treated,” said Leo Schargorodski,
Executive Director of the National
Osteoporosis Foundation. “NOF is
dedicated to making bone health a
lifelong priority for all individuals.”
NOF teamed up with Joan
Rivers to develop video, radio and print
PSAs. Playing off her sense of humor
and personal experience with
osteoporosis, Joan delivers the ‘It’s
Beatable. It’s Treatable.’ message
nationally. NOF also produced a
comprehensive PSA campaign to engage
Latino audiences, since half of Latina
women over 50 have low bone mass.
“We know that one in two
women and one in four men over 50 will
suffer an osteoporosis-related fracture
at some point in their lives,” said
Felicia Cosman, MD, clinical director of
the National Osteoporosis Foundation.
“So it’s crucial for individuals to
build and maintain strong bones
throughout all stages of life.”
In addition to the public
service announcements, NOF produced a
“Bone Tool Kit” for healthcare
professionals to provide individuals
with basic information on bone health.
This educational resource, available in
both English and Spanish, offers general
information on osteoporosis prevention,
diagnosis, treatment and management for
diverse audiences, and provides
information on how to build and maintain
strong bones.
The Tool Kit has several
sections or fact sheets that address the
following audiences and topics: Asian
women, African American women, Caucasian
women, Latinas, teens, women in their
20s, 30s and 40s, men and osteoporosis
treatments. Each fact sheet or section
of the Bone Tool Kit is a reproducible,
stand-alone piece with essential
information for osteoporosis.
These materials are
available at
www.nof.org for download. The
materials NOF has created for
Osteoporosis Awareness and Prevention
Month will be available on NOF’s Web
site this month and throughout the year
to help educate individuals on the
importance of bone health and
osteoporosis prevention, diagnosis and
treatment.
Established in 1984, the
National Osteoporosis Foundation is the
nation’s leading voluntary health
organization solely dedicated to
osteoporosis and bone health. Our
mission is to prevent osteoporosis, to
promote lifelong bone health, to help
improve the lives of those affected by
osteoporosis and related fractures, and
to find a cure. For more information on
osteoporosis and bone health, contact
NOF online at
www.nof.org or by telephone (800)
223-9994.
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